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julhaz_iba@ru.ac.bd

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Md. Julhaz Hossain
Assistant Professor
Institute of Business Administration


Education Summary  
BBA (RU), MBA (RU). Summer Program, Ochanomizu University, Tokyo, Japan. Master's, AIT, Bangkok, Thailand.

Research Interest  
E-Marketing, Entrepreneurship Development, SMEs, Sustainable Tourism, Brand Management, Innovation and new technologies and Consumer Behavior, Social Media Marketing
Level Institution Year

Experience in Rajshahi University

Not Available

Experience in other Organization/Institute

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Book Chapter

1. Hossain, M.J., Rakib, M.R.H.K., & Hasan. A. (2021) "Exploring Climate Change, Technology and Sustainable Tourism Nexus in Bangladesh." In Technology Application in the Tourism and Hospitality Industry of Bangladesh (pp. 283-300). Springer, Singapore.

Published: September 2021

Journal

1. Shanta, S. E., Hossain, M. J., Biswas, R., Alim, M. A., & Ara, M. A "Consumers' Organic Food Purchase Behavior in Bangladesh: An Extended Theory of Planned Behavior Approach" Indian Journal of Marketing, 55(1), 64-80.

Published: January 2025
2. Ghosh.T, Hossain, M.J, Bala,T, Alim.M.A, Sakib, A.I (2023) "How value consciousness, customer engagement and trust create brand loyalty: Luxury brand and social media marketing perspective" Academy of Marketing Studies Journal, 27(6).

Published: August 2023
3. Hossain, M.J & Pk, U.A (2023) "A Systematic Review of Energy Demand, Technology, and Efficiency Nexus: Implications for Bangladeshi Food Processing Industry" 2(1), 1–8. https://doi.org/10.54536/ajee.v2i1.1376

Published: May 2023
4. Alim, M.A., Ray, R., Rahman, M.H., Hossain, M.J., Shabbir, R., & Rashed, M.A.K. (2022) "The Role of Tourism Supply Chain Management in Developing Informal Empowerment of Rural Communities in Bangladesh" International Journal of Agile Systems and Management, 15(4), 349-366., (Scopus, ABDC, SJR Q2)

Published: December 2022
5. Alim, M.A., Tan, Kim-Lim., Jee, T. W., Ara, M.A., Hossain, M.J., & Mia, M.U. (2022) "To explain and to predict: analysis of opportunity recognition on the relationship between personal factors, environmental factors and entrepreneurs' performance" Asia-Pacific Journal of Business Administration, https://doi.org/10.1108/APJBA-09-2021-0475 (ABDC, Scopus, SJR Q2, IF: 2.25)

Published: March 2022
6. Hossain, M.J., Ali, M.B., Saleh, M.A., & Alim, M.A. (2021) "The Role of Media, and the Government in Promotional Activities, and Its Impact on the Development of Ecotourism: An Empirical Investigation" Journal of Ecotourism (Taylor & Francis), Forthcoming

Published: August 2021
7. Islam, M.R., Alim, M.A., Ara, M.A., & Hossain, M.J. (2021) "Service Quality Dimensions and Patients’ Loyalty: A Developing Country Perspectives" Annals of the Romanian Society for Cell Biology, 25(6), 20677-20691 (Scopus)

Published: July 2021
8. Hossain, M.J., Zani, M.R., Alim, M.A., & Ara, M.A. (2021) "Staying or Switching: Users’ Intention of Mobile Telecommunication Industry in Bangladesh" Turkish Journal of Computer and Mathematics Education (Scopus, SJR Q3)

Published: July 2021
9. Karmoker, M., Mia, M.U., Biswas, R., Hossain, M.J., Ara, M.A., & Alim, M.A. (2020) "Entrepreneurial Intention of University Graduates of Bangladesh: Looking for New Economic Opportunities" Advances in economics and business, 8(6), 311-320.

Published: October 2020
10. Sultana, M., Hossain, M.J., & Banu, M.L. (2020) "School Banking: Concept, Contribution and Prospect: The Perspective of Dutch Bangla Bank Ltd. (DBBL)" European Journal of Business and Management, 12, 70-81.

Published: February 2020

Conference

1. Bala, S, Hossain & M. J. (2024, June 6-8) "Commercial banks’ service quality and clients’ loyalty in Rajshahi metropolitan area, Bangladesh" 2nd International Conference on the Art of Social Changes, Rabindra University, Bangladesh. http://www.conference.rub.ac.bd/

Published: June 2024
2. Sobhan, S, Oishi, O.V, Hossain, M.M & Hossain, M. J. (2024, June 6-8). "Tourists’ Willingness to Use Artificial Intelligence (AI)-enabled Chatbots: Insights from Tourism and Hospitality Services." 2nd International Conference on the Art of Social Changes, Rabindra University, Bangladesh. http://www.conference.rub.ac.bd/

Published: June 2024
3. Fahim, O, Hossain, M. J. (2024, June 6-8). "Instagram influencer marketing and consumer purchase intentions: Evidence from an emerging economy" 2nd International Conference on the Art of Social Changes, Rabindra University, Bangladesh. http://www.conference.rub.ac.bd/

Published: June 2024
4. Alim, M.A., Ghosh, T., & Hossain, M. J. (2023) "How Informativeness and Advertising Value in Social Media Advertising Contribute to Consumers' Purchase Intention?" 1st International Conference on the Art of Social Changes, at Rabindra University, Bangladesh (15-17 June 2023)

Published: June 2023
5. Shafiullah.M, Sazid.Y.K, Datta. K, Huq.M.F, Akib.A.A, Hossain.M.J, Alim.M.A. (2022) "Omni-channel Customer Experience and Repurchase Behavior toward Fashion Brands in Bangladesh" 2022 MAG Scholar Conference on Business, Marketing, and Tourism, Bansomdejchaopraya Rajabhat University (BSRU), Bangkok. Thailand on 10-13 November, 2022.

Published: November 2022
6. Shanta, S.E, Hossain, M. J., & Alim, M.A., Ara, M.A (2021) "Consumers’ Organic Food Purchase Behaviour in Bangladesh: An Extended Theory of Planned Behaviour Approach" 7th Asia Pacific Marketing and Management Conference (APMMC) on Sustainable Solutions for Corporate Risks and Challenges, Universiti Malaysia Sarawak, Malaysia, 2nd-3rd September 2021.

Published: September 2021
7. Ghosh, T., Alim, M.A., & Hossain, M.J. (2021) "The Role of Value Consciousness and Customer Engagement toward Brand Loyalty in Social Media Marketing: Luxury Brands Perspective" Proceedings of International Conference on Management & Entrepreneurship organised by Swinburn University of Technology, Malaysia, 22-24 July, 2021.

Published: July 2021
8. Hossain, M.J., Alim, M.A., & Shanta, S.E. (2021) "The Robustness of Brand Passion and Brand Loyalty in Social Media and Consumers' Luxury Brands Purchase Intention" Proceedings of International Conference on Management & Entrepreneurship organised by Swinburne University of Technology, Malaysia, 22-24 July, 2021

Published: July 2021
9. Hossain, M. J., Ali, M.B., Saleh. A., Alim, M.A., & Rokonuzzaman, M.(2021) "The Role of Media and Government in Promotional Activities for Ecotourism Development: An Empirical Investigation" International Conference on Re-Inventing The Future of Work and Business: Challenges, Opportunities and The Path Ahead, Kalinga Institute of Industrial Technology (KIIT), India, 27th-28th February 2021.

Published: February 2021

Seminar / Symposium / workshop attended

1. M.J., Hossain "Research/Thesis Proposal Writing" 5 September- 10 October, 2022

Published: September 2022
2. Hossain, M.J. "Scientific Research for Business Graduates" Institutional Quality Assurance Cell (IQAC), Bangladesh Army University of Science and Technology Saidpur Cantonment (BAUST). 11th November, 2020

Published: November 2020
3. Hossain, M.J "Effective Teaching- Learning and Assessment" Institutional Quality Assurance Cell (IQAC), University of Rajshshi, Bangladesh. 24th April, 2019.

Published: April 2019
4. Hossain, M.J. "Banking Technology and IT Security Issues" Bangladesh Institute of Bank Management (BIBM) in association with Bangladesh Bank

Published: November 2018
5. Hossain, M.J. "Financing Agro- based Business" Bangladesh Institute of Bank Management (BIBM) in association with Bangladesh Bank.

Published: June 2018

Principles of Marketing

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Macro Economics

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Service Marketing

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Marketing Management

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Marketing for Agro-based industry

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Organizational Behavior

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Marketing Theory and Practices

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