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Md. Julhaz Hossain
Assistant Professor
Institute of Business Administration
- Education Summary
- BBA (RU), MBA (RU). Summer Program, Ochanomizu University, Tokyo, Japan. Master's, AIT, Bangkok, Thailand.
- Research Interest
- E-Marketing, Entrepreneurship Development, SMEs, Sustainable Tourism, Brand Management, Innovation and new technologies and Consumer Behavior, Social Media Marketing
| Level | Institution | Year |
|---|
Experience in Rajshahi University
Not Available
Experience in other Organization/Institute
Not Available
Book Chapter
| 1. |
Hossain, M.J., Rakib, M.R.H.K., & Hasan. A. (2021)
"Exploring Climate Change, Technology and Sustainable Tourism Nexus in Bangladesh."
In Technology Application in the Tourism and Hospitality Industry of Bangladesh (pp. 283-300). Springer, Singapore.
Published: September 2021
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Journal
| 1. |
Ghosh.T, Hossain, M.J, Bala,T, Alim.M.A, Sakib, A.I (2023)
"How value consciousness, customer engagement and trust create brand loyalty: Luxury brand and social media marketing perspective"
Academy of Marketing Studies Journal, 27(6).
Published: August 2023
|
| 2. |
Hossain, M.J & Pk, U.A (2023)
"A Systematic Review of Energy Demand, Technology, and Efficiency Nexus: Implications for Bangladeshi Food Processing Industry"
2(1), 1–8. https://doi.org/10.54536/ajee.v2i1.1376
Published: May 2023
|
| 3. |
Alim, M.A., Ray, R., Rahman, M.H., Hossain, M.J., Shabbir, R., & Rashed, M.A.K. (2022)
"The Role of Tourism Supply Chain Management in Developing Informal Empowerment of Rural Communities in Bangladesh"
International Journal of Agile Systems and Management, 15(4), 349-366., (Scopus, ABDC, SJR Q2)
Published: December 2022
|
| 4. |
Alim, M.A., Tan, Kim-Lim., Jee, T. W., Ara, M.A., Hossain, M.J., & Mia, M.U. (2022)
"To explain and to predict: analysis of opportunity recognition on the relationship between personal factors, environmental factors and entrepreneurs' performance"
Asia-Pacific Journal of Business Administration, https://doi.org/10.1108/APJBA-09-2021-0475 (ABDC, Scopus, SJR Q2, IF: 2.25)
Published: March 2022
|
| 5. |
Hossain, M.J., Ali, M.B., Saleh, M.A., & Alim, M.A. (2021)
"The Role of Media, and the Government in Promotional Activities, and Its Impact on the Development of Ecotourism: An Empirical Investigation"
Journal of Ecotourism (Taylor & Francis), Forthcoming
Published: August 2021
|
| 6. |
Islam, M.R., Alim, M.A., Ara, M.A., & Hossain, M.J. (2021)
"Service Quality Dimensions and Patients’ Loyalty: A Developing Country Perspectives"
Annals of the Romanian Society for Cell Biology, 25(6), 20677-20691 (Scopus)
Published: July 2021
|
| 7. |
Hossain, M.J., Zani, M.R., Alim, M.A., & Ara, M.A. (2021)
"Staying or Switching: Users’ Intention of Mobile Telecommunication Industry in Bangladesh"
Turkish Journal of Computer and Mathematics Education (Scopus, SJR Q3)
Published: July 2021
|
| 8. |
Karmoker, M., Mia, M.U., Biswas, R., Hossain, M.J., Ara, M.A., & Alim, M.A. (2020)
"Entrepreneurial Intention of University Graduates of Bangladesh: Looking for New Economic Opportunities"
Advances in economics and business, 8(6), 311-320.
Published: October 2020
|
| 9. |
Sultana, M., Hossain, M.J., & Banu, M.L. (2020)
"School Banking: Concept, Contribution and Prospect: The Perspective of Dutch Bangla Bank Ltd. (DBBL)"
European Journal of Business and Management, 12, 70-81.
Published: February 2020
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Conference
| 1. |
Bala, S, Hossain & M. J. (2024, June 6-8)
"Commercial banks’ service quality and clients’ loyalty in Rajshahi metropolitan area, Bangladesh"
2nd International Conference on the Art of Social Changes, Rabindra University, Bangladesh. http://www.conference.rub.ac.bd/
Published: June 2024
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| 2. |
Sobhan, S, Oishi, O.V, Hossain, M.M & Hossain, M. J. (2024, June 6-8).
"Tourists’ Willingness to Use Artificial Intelligence (AI)-enabled Chatbots: Insights from Tourism and Hospitality Services."
2nd International Conference on the Art of Social Changes, Rabindra University, Bangladesh. http://www.conference.rub.ac.bd/
Published: June 2024
|
| 3. |
Fahim, O, Hossain, M. J. (2024, June 6-8).
"Instagram influencer marketing and consumer purchase intentions: Evidence from an emerging economy"
2nd International Conference on the Art of Social Changes, Rabindra University, Bangladesh. http://www.conference.rub.ac.bd/
Published: June 2024
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| 4. |
Alim, M.A., Ghosh, T., & Hossain, M. J. (2023)
"How Informativeness and Advertising Value in Social Media Advertising Contribute to Consumers' Purchase Intention?"
1st International Conference on the Art of Social Changes, at Rabindra University, Bangladesh (15-17 June 2023)
Published: June 2023
|
| 5. |
Shafiullah.M, Sazid.Y.K, Datta. K, Huq.M.F, Akib.A.A, Hossain.M.J, Alim.M.A. (2022)
"Omni-channel Customer Experience and Repurchase Behavior toward Fashion Brands in Bangladesh"
2022 MAG Scholar Conference on Business, Marketing, and Tourism, Bansomdejchaopraya Rajabhat University (BSRU), Bangkok. Thailand on 10-13 November, 2022.
Published: November 2022
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| 6. |
Shanta, S.E, Hossain, M. J., & Alim, M.A., Ara, M.A (2021)
"Consumers’ Organic Food Purchase Behaviour in Bangladesh: An Extended Theory of Planned Behaviour Approach"
7th Asia Pacific Marketing and Management Conference (APMMC) on Sustainable Solutions for Corporate Risks and Challenges, Universiti Malaysia Sarawak, Malaysia, 2nd-3rd September 2021.
Published: September 2021
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| 7. |
Ghosh, T., Alim, M.A., & Hossain, M.J. (2021)
"The Role of Value Consciousness and Customer Engagement toward Brand Loyalty in Social Media Marketing: Luxury Brands Perspective"
Proceedings of International Conference on Management & Entrepreneurship organised by Swinburn University of Technology, Malaysia, 22-24 July, 2021.
Published: July 2021
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| 8. |
Hossain, M.J., Alim, M.A., & Shanta, S.E. (2021)
"The Robustness of Brand Passion and Brand Loyalty in Social Media and Consumers' Luxury Brands Purchase Intention"
Proceedings of International Conference on Management & Entrepreneurship organised by Swinburne University of Technology, Malaysia, 22-24 July, 2021
Published: July 2021
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| 9. |
Hossain, M. J., Ali, M.B., Saleh. A., Alim, M.A., & Rokonuzzaman, M.(2021)
"The Role of Media and Government in Promotional Activities for Ecotourism Development: An Empirical Investigation"
International Conference on Re-Inventing The Future of Work and Business: Challenges, Opportunities and The Path Ahead, Kalinga Institute of Industrial Technology (KIIT), India, 27th-28th February 2021.
Published: February 2021
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Seminar / Symposium / workshop attended
| 1. |
M.J., Hossain
"Research/Thesis Proposal Writing"
5 September- 10 October, 2022
Published: September 2022
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| 2. |
Hossain, M.J.
"Scientific Research for Business Graduates"
Institutional Quality Assurance Cell (IQAC), Bangladesh Army University of Science and Technology Saidpur Cantonment (BAUST). 11th November, 2020
Published: November 2020
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| 3. |
Hossain, M.J
"Effective Teaching- Learning and Assessment"
Institutional Quality Assurance Cell (IQAC), University of Rajshshi, Bangladesh. 24th April, 2019.
Published: April 2019
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| 4. |
Hossain, M.J.
"Banking Technology and IT Security Issues"
Bangladesh Institute of Bank Management (BIBM) in association with Bangladesh Bank
Published: November 2018
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| 5. |
Hossain, M.J.
"Financing Agro- based Business"
Bangladesh Institute of Bank Management (BIBM) in association with Bangladesh Bank.
Published: June 2018
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Principles of MarketingDescription Not Provided
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Macro EconomicsDescription Not Provided
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Service MarketingDescription Not Provided
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